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Brand Identity Questionnaire
1. How does your brand’s image fall between these opposing characteristics?
Simple
Intricate
Grey
Colorful
Conservative
Extravagant
Approachable
Authoritative
Necessity
Luxury
Fun
Serious
Professional
Casual
Modern
Classic
Sporty
Elegant
Extreme
Safe
2. What colors represent your brand?
3. What colors would you not like to see?
4. What words would you use to describe your brand’s image?
5. What words would you not want to use to describe your brand’s image?
6. What attributes and/or emotions do you want to be associated with your brand?
7. What attributes and/or emotions would you not want to be associated with your brand?
Thank you!